Pricing
From free prompts that get you building today, to a paired Builder Session that puts a live, hosted product in your hands.
Three detailed prompts that get you from zero to building. Branched by whether you've installed Claude yet — so you actually get unstuck.
Save $200 — first 3 customers per month.
90 minutes 1:1 with PJ. You leave with a written game plan AND a take-home toolkit (configs, agents, skills) for your specific idea.
PJ hasn't written code in 10 years. He builds something new every week. You can too.
Book Game Plan →90 minutes · 1:1 with PJ
Save $1,000 — first 3 customers per month.
Game Plan Session + two paired build sessions (2-3 hours each). You leave with a real, hosted, working product. Yours.
~8 hours of expert time · Live product
The Builder Session isn't the cheapest path. It's the one where you end up owning the playbook.
| Option | Cost |
|---|---|
| Hire a developer | $30K – $300K+ |
| Hire a fractional CTO | $5K – $15K / month |
| Coding bootcamp | $13K+ / 6 months |
| Builder Session | $3,997 |
Yes. Every Game Plan and Builder Session is 1:1 with PJ. Not an account manager. Not a junior. You're getting 25 years of software strategy paired with the AI tools that close the gap to deployed software.
No problem. Grab the free prompts first — Branch A walks you through install. Or just book a Game Plan Session and we'll sort it on the call.
The Intro Rate is 25% off retail for the first 3 customers per calendar month at each paid tier. When this month's Intro Rate seats are taken, pricing reverts to retail until the 1st of the following month. The counter on the price card shows what's available right now.
You can — or you don't have to. The playbook is yours. Use it solo, hand it to a freelancer, train an internal employee, or keep working with us on ongoing builds and managed services. All three paths are designed in. We never engineer dependency.
If you leave a Game Plan Session without a clear plan, full refund. No questions asked. The Builder Session has the same policy through the first build session — if you don't see the value, we part ways and refund.
Yes. Builder Sessions are scheduled to fit your week — back-to-back days, two weekends, evenings, whatever works. Game Plan is a single 90-minute slot you pick after booking.