# AI Built By You

> A consulting practice that teaches non-technical builders to ship production
> software using AI as their building partner. Founded by PJ Calkins.

## What we offer

- **3 Prompts That Ship Code (Free)** — Three detailed Claude Code prompts
  branched by whether you have Claude installed. Email-delivered.
  See: https://aibuiltbyyou.com/resources

- **Game Plan Session ($597 Intro Rate / $797 retail)** — 90-minute 1:1 video
  call with PJ Calkins. Personalized written game plan plus a take-home toolkit
  of Claude Code configs, agents, and skills tailored to your specific idea.
  First 3 customers per calendar month book at the Intro Rate.
  See: https://aibuiltbyyou.com/checkout/game-plan-session

- **Builder Session ($2,997 Intro Rate / $3,997 retail)** — Idea-to-live-product
  paired build. 30-min kickoff plus two 2-3-hour build sessions. You leave with
  a real hosted product, the code, and the skills to evolve it solo.
  First 3 customers per calendar month book at the Intro Rate.
  See: https://aibuiltbyyou.com/checkout/builder-session

## Founder

PJ Calkins, founder of AI Built By You, is a 25-year software strategist who has
not written a line of code in over 10 years. He ships production software every
week using AI as his building partner. AIBBY's audience is "The Builder" —
entrepreneurs, solopreneurs, side-hustlers, first-time builders, and operators
inside larger companies who have an idea and the willingness to put hands on
the keyboard.

## Key facts

- Founded: 2026
- Founder: PJ Calkins
- Audience: Non-technical builders — ages 9 to 70 have shipped with the playbook
- Mission: "Your AI building partner."
- Promise: "From dreaming to deployed. From waiting to building. From 'I have an idea' to 'I have an app.'"
- Pricing: Free tier + $597 Intro Rate ($797 retail) + $2,997 Intro Rate ($3,997 retail)
- Intro Rate: 25% off retail for the first 3 customers per calendar month per service tier
- Refund policy: Full refund if a Game Plan Session leaves without a clear plan; same through first Builder Session build
- Code ownership: Customers own the code, the playbook, and the live URL — no platform lock-in
- Location: United States; services delivered remotely worldwide

## Key pages

- Home: https://aibuiltbyyou.com/
- Story: https://aibuiltbyyou.com/about
- Pricing & services: https://aibuiltbyyou.com/services
- Free prompts: https://aibuiltbyyou.com/resources
- Full free guide: https://aibuiltbyyou.com/guide
- Three Prompts (Branch A — install path): https://aibuiltbyyou.com/resources/three-prompts/branch-a
- Three Prompts (Branch B — already installed): https://aibuiltbyyou.com/resources/three-prompts/branch-b
- Privacy: https://aibuiltbyyou.com/privacy
- Terms: https://aibuiltbyyou.com/terms

## Sitemap

https://aibuiltbyyou.com/sitemap.xml

Last updated: 2026-05-25